Blanding, or the Branding Paradox

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Geoff Cook on world-building in branding

<p>BaseNYC Partner <a href="https://www.basedesign.com/about/geoff-cook" target="_blank" rel="noreferrer noopener">Geoff Cook</a> joined <a href="https://www.nickwestergaard.com" target="_blank" rel="noreferrer noopener">the OnBrand podcast with host Nick Westergaard</a> to explore the art of world-building in branding — drawing on projects from <a href="https://www.moma.org" target="_blank" rel="noreferrer noopener">The Museum of Modern Art</a> to <a href="https://milkgroup.com" target="_blank" rel="noreferrer noopener">Milk</a>, <a href="https://www.12matcha.com" target="_blank" rel="noreferrer noopener">12</a>, and <a href="https://www.jfkt4.nyc" target="_blank" rel="noreferrer noopener">JFK Terminal 4</a>.</p>
<p>Listen &amp; watch <a href="https://www.nickwestergaard.com/world-building-brands-in-an-ai-era/" target="_blank" rel="noreferrer noopener">here</a>.</p>

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Geoff Cook on world-building in branding

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