Min Lew talks 'Lived data' on Creative Condition Podcast

BaseNYC Managing Partner & ECD Min Lew recently joined Ben Tallon on The Creative Condition podcast for a wide-ranging conversation on creativity, leadership, and what she calls “lived data”: the intuition built through experience, culture, and close observation.

They discuss why moodboards can sometimes limit thinking, how travel and cultural context inform the work, and what it means to lead both creative output and business at BaseNYC.

Listen to the full episode here.