Article
Mirek Nisenbaum in Vogue Business on Brands + AI
BaseNYC Partner and Digital Director Mirek Nisenbaum is featured in Vogue Business, sharing his perspective on how AI-driven shopping could reshape fashion advertising and brand visibility.
In the piece, Mirek reflects on what it means to cut through in an increasingly automated landscape, why visibility is no longer just about placement or scale, and how brands need to rethink attention, relevance, and meaning as AI becomes embedded in the way people discover and shop fashion.
Read the full article here.
“The brands that will stand out won’t be the loudest or most clever, they’ll be the ones with the most coherent narratives. So they need to focus on clarity and consistency in their storytelling to be surfaced by the machine.”
