Inside 12, The Matcha Café Where Timeless Rituals Outshine Trend

BaseNYC Partner & Executive Creative Director Min Lew spoke with Forbes about our work on 12 — a new matcha brand and café in NoHo rooted in ritual, not trend. The piece explores how the brand was built to feel intentional at every level, from the identity to the experience. A quiet moment of clarity, shaped with care.

Read the full piece here.