Our work centred around the notion of the “artist stack”, informed by the uniquely reconfigurable nature of Choreus’ service model. We proposed an identity imagined as a series of building blocks – one typeface, one colour, one stroke weight, and a logo perpetually in-flux. Think of the brand system as a choose-your-own-adventure IKEA manual for artist representation.
The new website interface embodies Choreus’ DIY spirit and upstart nature – a significant departure from the aesthetic conventions of Jacky Winter stable of brands. Modular, unembellished, and function-forward, artists and artworks are prioritised by a lightweight UI that evolves and recedes when necessary, enabling a fast and intuitive user experience.
Reenvisioned from bottom-to-top, the Choreus digital platform encompasses a broader ecosystem that goes beyond traditional listing services. From seamless onboarding and detailed profile management, to a custom “pricing playground”, the new website provides a multitude of ways to spotlight artists and their work in an ever-growing roster.
Check it out here, and below!
