Energy ObserverPush the Boat Out
Clarifying the mission of an experimental round-the-world odyssey
Through expeditions and innovations, the Energy Observer ship is exploring practical solutions to accelerate ecological transition whilst developing new technologies in electro-hydrogen power. These big ideas and actions needed to be more approachable and understandable for a broad audience, so the data and experiments were translated into valuable, easy-to-read information that can be followed online by anyone.
Climate change continues to be a pressing but challenging subject in today’s world, and plainly explaining the issues and potential solutions to avert cataclysmic disaster has become imperative. One of these potential solutions, the advancement of hybrid electro-hydrogen power, is the focus of Energy Observer – a repurposed racing catamaran exclusively powered by this renewable energy source.
The brainchild of sailboat racer Victorien Erussard and professional diver Jérôme Delafosse, who hope to raise awareness of a more sustainable future, the project involves a seven-year expedition around the world to highlight pioneering energy alternatives, and explore green solutions through science and tech.
Due to the complexity of the project and the topic, Energy Observer required a brand and a digital experience that could clearly communicate its vision and goals, and allow the public to follow along with the journey. With an “Elon Musk meets Cousteau” feel to the project, a global narrative was crafted to simplify Energy Observer’s story as the mother brand, and to embody its two principal elements.
The Odyssey charts the journey of the vessel itself, allowing audiences to follow the “logbook” of the catamaran in real-time via an immersive dashboard on the website. A map and a timeline that track its route reveal, with a simple click, additional information about each stage of the voyage and the content produced.
The Innovations portion of the site uncovers greater detail about the Energy Observer laboratory, and its research and development across science, engineering and technology in renewable energy.
Since Energy Observer set sail in 2017, the team has made huge strides in demonstrating the possibilities of hybrid electro-hydrogen as a green energy source. By sharing its progress in a clear, coherent and visually compelling format, it is educating a wide audience in the potential of this game-changing technology, which could be critical in the fight against the impending climate crisis.
Through expeditions and innovations, the Energy Observer ship is exploring practical solutions to accelerate ecological transition whilst developing new technologies in electro-hydrogen power. These big ideas and actions needed to be more approachable and understandable for a broad audience, so the data and experiments were translated into valuable, easy-to-read information that can be followed online by anyone.
Climate change continues to be a pressing but challenging subject in today’s world, and plainly explaining the issues and potential solutions to avert cataclysmic disaster has become imperative. One of these potential solutions, the advancement of hybrid electro-hydrogen power, is the focus of Energy Observer – a repurposed racing catamaran exclusively powered by this renewable energy source.
The brainchild of sailboat racer Victorien Erussard and professional diver Jérôme Delafosse, who hope to raise awareness of a more sustainable future, the project involves a seven-year expedition around the world to highlight pioneering energy alternatives, and explore green solutions through science and tech.
Due to the complexity of the project and the topic, Energy Observer required a brand and a digital experience that could clearly communicate its vision and goals, and allow the public to follow along with the journey. With an “Elon Musk meets Cousteau” feel to the project, a global narrative was crafted to simplify Energy Observer’s story as the mother brand, and to embody its two principal elements.
The Odyssey charts the journey of the vessel itself, allowing audiences to follow the “logbook” of the catamaran in real-time via an immersive dashboard on the website. A map and a timeline that track its route reveal, with a simple click, additional information about each stage of the voyage and the content produced.
The Innovations portion of the site uncovers greater detail about the Energy Observer laboratory, and its research and development across science, engineering and technology in renewable energy.
Since Energy Observer set sail in 2017, the team has made huge strides in demonstrating the possibilities of hybrid electro-hydrogen as a green energy source. By sharing its progress in a clear, coherent and visually compelling format, it is educating a wide audience in the potential of this game-changing technology, which could be critical in the fight against the impending climate crisis.
- Creative DirectionThomas Leon
- DesignThomas Leon, Aurélia de Azambuja
- Strategy & CopywritingGaston Lafond
- Digital Design & DevelopmentAurélia de Azambuja, Delphine Volkaert, Sergey Khegai, Lukas Liefsoens, Thomas Byttebier, Lukas Liefsoens, Volha Trehubava, Olya Sidorchenko, Adrian Chokanu
- Project ManagementMasha Basyrova
