“Grand” in French means big, but also magnificent. The idea was embedded in the name itself: in scale, ambition, and vision, everything would be grand. By bringing the two words Grand and Palais together, the logo echoes the architecture of the façade. Oversized typography allows titles to extend beyond the frame, while elastic layouts and dynamic transitions express the generosity and versatility of the program. Using Grand as a multiplier to name spaces, functions, and moments across the institution (“grand cadeau”, “grand café”, “grande culture”, etc.), the identity flexes to accommodate an eclectic cultural agenda through contrast and variation. Designed as a fully integrated system across digital, social, and print, the project does not look back to celebrate history, but forward to reflect the pulse of contemporary culture. It is driving the reopening of one of France’s most iconic cultural institutions.
