KitModern Formulas for all Skinkind

Mecca approached BaseMEL in mid-2021 to rebirth their long-dormant clean beauty brand “Kit” and reimagine it for the present-day customer. Our mission was to reinvent Kit through a complete strategic, visual, and communications overhaul – providing a new contemporary interpretation of the brand that maintained a genetic link to its past life.

Centering Kit around the idea of “modern formulas for all skinkind” we evolved the brand from its previously mid-century aesthetic into a representation of new-century living; a kit of products, built for skin and the world it’s in. The Kit of today is more egalitarian, more inclusive, and takes a broader and more holistic view of health and wellbeing.

From the vibrant red that unifies the many brand touchpoints; art direction that celebrates the natural ingredients and the Kit customer; the vessel, labeling, packaging, and physical spaces that playfully reimagine the traditional codes of apothecary; uniforms that juxtapose luxury and labor, and an experience that intersects health with pop-culture. Every aspect of the brand has been reimagined, and anchored in the present day needs of the customer, providing skincare that simplifies.