Le CransPeace & Quiet

Escaping the everyday at a five-star Alpine retreat

High up in the Swiss Alps, the Hotel LeCrans is a haven of serenity above the clouds. An identity that’s equally calming, and art direction that takes full advantage of the spectacular scenery, work together to represent a new luxury that comes from getting away from it all.

Close your eyes. Take a deep breath, and imagine you’re inhaling fresh Swiss Alpine air while hearing only the breeze rustle the trees and birds chirping in the distance. That’s what to expect when staying at Hotel LeCrans. Nestled into the steep slopes of Crans-Montana, a popular destination for hiking in summer and skiing in winter, the hotel blends into the green of the surrounding forest. Its remote location, and an inherent calm that only comes from a complete immersion in nature, allows guests to cut themselves off from the world. The pine scent, the bright sunlight and the breathtaking mountain views invite those staying to harness the restorative powers of nature.

After years of existence, this mythical hotel and spa was transformed to regain its luster, while retaining its original appeal. The owners wanted LeCrans to be a home away from home, an experience that would be revitalizing and restful for every guest. Every detail of the space is designed to create an understated sense of luxury, far from the disturbances of everyday life. Pinewood paneling, unparalleled views, impeccable service, refined cuisine and a world-class spa all ensure guests feel deeply pampered and well cared for.

A similar detail-oriented approach was taken to the renewed visual identity, which is crafted to provide a calm, discreet, and warm impression. The beauty of the natural setting is brought to the forefront. From the new logotype, appearing as if carved in the wood of a mountain chalet, to the artistic direction of imagery through which the dizzying landscapes reveal the raw and wild dimension of the mountains.

Applied together across the website, marketing campaigns, social media and more, the identity and art direction present a timeless luxury that embodies the very best of Swiss Alpine luxury, tranquility and sophistication.

High up in the Swiss Alps, the Hotel LeCrans is a haven of serenity above the clouds. An identity that’s equally calming, and art direction that takes full advantage of the spectacular scenery, work together to represent a new luxury that comes from getting away from it all.

Close your eyes. Take a deep breath, and imagine you’re inhaling fresh Swiss Alpine air while hearing only the breeze rustle the trees and birds chirping in the distance. That’s what to expect when staying at Hotel LeCrans. Nestled into the steep slopes of Crans-Montana, a popular destination for hiking in summer and skiing in winter, the hotel blends into the green of the surrounding forest. Its remote location, and an inherent calm that only comes from a complete immersion in nature, allows guests to cut themselves off from the world. The pine scent, the bright sunlight and the breathtaking mountain views invite those staying to harness the restorative powers of nature.

After years of existence, this mythical hotel and spa was transformed to regain its luster, while retaining its original appeal. The owners wanted LeCrans to be a home away from home, an experience that would be revitalizing and restful for every guest. Every detail of the space is designed to create an understated sense of luxury, far from the disturbances of everyday life. Pinewood paneling, unparalleled views, impeccable service, refined cuisine and a world-class spa all ensure guests feel deeply pampered and well cared for.

A similar detail-oriented approach was taken to the renewed visual identity, which is crafted to provide a calm, discreet, and warm impression. The beauty of the natural setting is brought to the forefront. From the new logotype, appearing as if carved in the wood of a mountain chalet, to the artistic direction of imagery through which the dizzying landscapes reveal the raw and wild dimension of the mountains.

Applied together across the website, marketing campaigns, social media and more, the identity and art direction present a timeless luxury that embodies the very best of Swiss Alpine luxury, tranquility and sophistication.