In line with previous years, the campaign concept for the Orchestre de la Suisse Romande (OSR)'s 2022-23 season focuses on the lived experiences of audiences. Particularly, the way that classical music creates cathartic moments of deep and intense listening that are not just for the initiated, but all ages and backgrounds.
This season, the connection between people and classical music is at the heart of the communication visuals. Silhouetted profiles that look ready to head-bop are set against block-color backgrounds. The subjects' ears are highlighted, with reverence for the primary sense involved while listening, and to celebrate the perception of sound shared between the musicians and the OSR audience during performances.
A series of key words were chosen to describe the different emotions that may be experienced during these occasions of communion, and to remind us that the undulations of melodies and the strength of symphonies give rise to all sorts of feelings, upheavals, and sensations depending on one's personal experience.
For the past three seasons, a close collaboration with Régis Golay of Federal Studio for the campaign photography has given rise to radical and powerful images that break away from the usual codes of classical music, and resonate with the inclusive and contemporary vision of the OSR. This approach opens up unlimited perspectives and gives new life to this timeless musical genre, and the imagery helps to remind all of the multifarious benefits of music.
