Sal de MenorcaSALT OF THE EARTH

More than salt, the soul of Menorca

Context
Off the coast of Spain in the western Mediterranean Sea, lies Salinas de la Concepción – Menorca's last saltwork. But this place isn't just about salt. It's a mix of heritage and a diverse ecosystem that gives it a distinct character. The new owner's goal? Preserve Menorcan history and artisanal practices by restoring historic salt basins and protecting the ecosystem for native flora and fauna.
Challenge
Craft a brand that celebrates this deserving story. The sheer beauty of this place stands as its own testament. The salt harvested here represents the pure essence of the island. It's all done with a strict commitment to ecological and environmental principles in artisanal salt pans.
Solution
Salt, with its fundamental and elemental power, serves as the perfect vehicle for transporting the unique taste and flavor of this place. BaseGVA distilled the poetic essence of this land and its harvest into a simple idea: Sal de Menorca. It's more than just a name; it's an embodiment of a place with a unique history and environment. The bespoke typography we created nods to local street signs, ripples like the sea, and mirrors the rhythmic process of salt gathering. Sal de Menorca captures the island's spirit in every delicate salt flake, reflecting Menorca's soul in all its simplicity.

Off the coast of Spain in the western Mediterranean Sea, lies Salinas de la Concepción – Menorca's last saltwork. But this place isn't just about salt. It's a mix of heritage and a diverse ecosystem that gives it a distinct character. The new owner's goal? Preserve Menorcan history and artisanal practices by restoring historic salt basins and protecting the ecosystem for native flora and fauna.