andSons: a new perspective on fine chocolate
In Beverly Hills California lies a chocolate shop that seeks to change the game in the world of artisanal chocolate. andSons is a second-generation chocolatier bridging the gap between its traditional European heritage and the contemporary inspiration and creativity of LA.
Base was tasked with creating a timeless and iconic brand and a set of high-end, collectible packagings that reflect the brand’s inherent tensions – tradition and innovation, refinement and generosity, luxury and surprise. The playful yet elegant identity system embodies the vision of the brand – a new perspective on fine chocolate.
Arno Baudin, Design Director
Min Lew, PartnerThe packaging system, with its endless combinations, is a visual acknowledgment of the brand duality. Each box features a different, custom-drawn pattern. The color set is bright but at the same time refined – it evokes LA sunshine while also conveying elegance and luxury.
Arno Baudin, Design DirectorAll of the boxes open from the center, revealing their delectable contents in a surprising way.
Catherine Ulhrich, DesignerThe website focuses on what andSons does best: beautiful and delicious confections arranged in unique packaging. As the user scrolls down, the box slowly opens, like a jewelry box revealing a precious diamond.
Min Lew, PartnerIn addition to the brightly colored boxes, andSons collaborated with a number of artists to develop special editions. The white base allows for maximum freedom with customization.
Jake Post, Director of OperationsLos Angeles, literally on the other side of the world from the European centers of traditional fine chocolate, is what allowed the brand to be so inventive. It was pretty exciting to break from the conventional codes: there’s not a brown box or gold letter in sight!
In developing the name andSons, we nod to the past as we looks towards the future. Growing up, brothers Marc and Phil Covitz learned everything there is to know about fine chocolate from their mother's chocolate shop. Today, chocolatier Kriss Harvey, recently named one of America’s Top 10 Pastry Chefs, joins the brothers in reimagining the possibilities of fine chocolate.