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Branding a haven for the hard-working

Camp David is a co-working space in Brooklyn mindfully designed as a collaborative environment for creative entrepreneurs, freelancers, and small businesses. We partnered with the co-founders, Mazdack Rassi and Erez Shternlicht to brand this unique concept, aiming to better the way we work by providing the highest level of comfort, efficiency, and tools in the workplace.

© Collaterals by Kristina Zmaic

With its mid-century aesthetic alluding to an era where environments were thoughtfully designed, simple and ordered, Camp David exudes a feeling of comfort, quality, and familiarity.

While the visual identity embraces this nostalgic atmosphere, a distinctive grid system also plays an important role in creating a functional yet recognizable visual language across all applications. The digital experience aims to be reflective of the space itself and all it has to offer.

Referencing the famous presidential getaway, we played with the gravitas of the name by giving Camp David a tone of voice that is at once bold yet witty.

Camp David is a refuge where real work gets done, a haven for the hard-working. Dubbed by Harper’s Bazaar as the “chicest workspace you’ve ever seen,” Camp David has become a reference in a overcrowded sector, attracting the likes of Gran Kriegel Architects, Ishka Designs and other forward-thinking companies.