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Hastings Architecture: a firm culture of connection

Since its founding in 1985, Nashville-based Hastings has amassed a wide-ranging portfolio of diverse clients from many sectors. No matter the project type, Hastings believes all of its work should engage the individual occupants while creating a positive impact for the wider community.

Hastings places equal focus on its projects and its people – the two exist in a symbiotic relationship, constantly reinforcing each other. This belief forms the foundation of the firm’s culture. We partnered with Hastings to create a visual identity system and a unique digital experience that reflects this ethos and allows for flexible growth.

The visual identity is a reference to the building process itself, each component coming together to create a new whole, greater than the sum of its parts.

Min Lew, Partner

We created a bespoke digital experience to express the idea that portfolio and practice are intrinsically connected and shouldn’t be viewed in isolation.

Mirek Nisenbaum, Partner

We partnered with Hastings to create a website that spoke to their diverse audience, allowing multiple ways to discover the firm.

Jeffrey Waldman, Senior Designer
© Albert Vecerka, Esto; Zach Goodyear

The visual language mirrors the personality of the Hastings team, rigorous and precise yet warm and approachable.

Daniel Peterson, Creative Director