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Architecture for a world in motion.

Jo Palma's career spans the globe, and addresses critical global issues. As director at Skidmore, Owings, and Merrill, he designed innovative structures on five continents, including Baltimore Tower in London, Rolex Tower and Cayan Tower in Dubai, and NATO's headquarters in Brussels. Now he is taking his progressive architectural ideology one step further, launching an independent practice committed to improving communities, enriching social well-being, and enhancing environmental sustainability through design.

Working alongside the internationally-acclaimed architect, we developed a visual identity system and website that embodies his vision of 'evolutionary architecture.'


We conceived of 'evolutionary architecture' in response to Jo's work and mission. It is the most essential articulation of his holistic design philosophy.

Min Lew, Partner

We used that brand idea as scaffolding for the visual identity and the digital experience, creating a dynamic logo that gives form to the ideas of progress and forward movement.

Min Lew, Partner

The identity is never static. The online experience's dynamism underscores the brand vision of evolution and innovation.

Mirek Nisenbaum, Partner