From Hosting to Headlining: Base at POV Budapest 2025

Julie Tentler, our Editorial Director, hosted the two-day design marathon at POV Budapest – 500+ people from 50+ countries – keeping the pace sharp and the energy high.

And on September 12 (a fitting date), Ross Gendels, Creative Director at BaseNYC, delivered Build Worlds Beyond Pixels: the story of how we co-created not just the brand of 12 Matcha, but the world around it. Proof that branding, when done right, doesn’t just sell products – it builds universes.

This year’s theme was Making Sense, which meant finding patterns in the chaos and rethinking what it means to be a designer today. And if last week was any indication, the future of design looks anything but simple.