About

Although he didn’t always know he’d land in branding, Ross has been fascinated with the idea of inventing worlds for a long time. He sees his work at Base as an extension of that. Somewhere between fiction and reality, Ross uses graphic design to create brands that feel alive. His work prioritizes contextual relevance and demonstrates a deep consideration for its audience. He functions as a true partner to clients, working with them in close collaboration from concepting and strategy all the way through to production. Ross’s taste for teamwork likely traces back to the fact that he’s the oldest of five siblings, a childhood experience that made him both responsible and achievement-oriented. Outside of design, Ross’s main hobby is… also design. He’s constantly finding creative ways to leverage visual systems to tell stories and craft invented worlds.