Geoff Cook on Building Enduring Brands

In a sharp and timely opinion piece for Campaign, Geoff Cook – Partner and Director of Growth at BaseNYC – challenges the industry’s obsession with viral moments and flashy launches. Instead, he invites readers to consider a deeper, more sustainable path: what truly makes a brand last?

This thoughtful reflection speaks directly to how we think about brand-building at Base – with intention, with integrity, and always with a long view.

→ Read the full article on Campaign