About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

Luc VegaDesign DirectorGeneva

Vincent SauvaireSenior DesignerGeneva

Anthony FranklinPartner & Creative DirectorGeneva

Thomas TkatchenkoDeveloperMelbourne

Edouard HenryDigital DirectorGeneva

Aurélia de AzambujaSenior DesignerBrussels

Aurore LechienDesign DirectorBrussels

Daniel PetersonPartner & Creative DirectorMelbourne

Bruce VansteenwinkelSenior DesignerBrussels

Coline LeclèreStrategy DirectorBrussels

Dimitri JeurissenManaging Partner & Executive Creative DirectorBrussels

Dimitri Jeurissen arrived in Brussels when the Golden Age of Advertising was in full swing. He leapt without looking and founded Base while he was still a Graphic Design student at La Cambre. After a brief stint as a designer, Dimitri established himself as an art director for brands like Loewe and Delvaux, then moved across the pond to lead the creative direction of the New York studio. Nowadays, Dimitri fosters his natural instincts of exploring uncharted territories and gathering like-minded people. Taking a curatorial approach, he steers the Base brand down unexpected paths, such as the launch of BEople Magazine. Still, he always keeps a finger on the pulse of our projects to stay aware of what’s brewing. Having worked with photographers, artists, and museums across the globe, Dimitri has become deeply entrenched in the world of contemporary art and cultural landmarks such as Z33, iMAL or Wiels. On an occasional day off, he loves to browse the piles of unread books he keeps to remind himself of everything he doesn’t yet know.