About

As Base’s paterfamilias, Thierry Brunfaut mentors the global teams, oversees strategic and conceptual decisions across the different studios, and protects the Base spirit he’s been moulding for nearly three decades. At the same time, his childlike whimsicality often drives him to ruffle feathers, change his mind, and ditch whatever bores him. Hailing from a family of architects, Thierry infuses Base with unbridled creativity rooted in common sense—another glaring contradiction. He self-identifies as lazy, yet his achievements speak volumes. While co-founding Base takes the gold, Thierry’s happiest when he’s teaching. He pushes the needle in the wider sector through workshops, podcasts, lectures, and think pieces. A joyful minimalist to the bone, Thierry imparts a philosophy of graphic and conceptual simplicity, illustrated beautifully in his series of “5-minute posters”. Some of Thierry’s favorite things? Football, the movie ‘Body Double’, and his own body double: Kermit the frog.