Blanding, or the Branding Paradox

Article

‘Okay, Take Two’: Introducing Base Design Melbourne (again)

For Crypto, Branding Could be the Highest Currency

Pride Branding: There’s Hope at the End of All Those Rainbows

'Cultural Impact' Isn't What You Think it is

Forget Your Logo. Sign With Words.

Instabrands – Fad or Future?

The Future of Branding is Debranding

Sentral is Redefining Home

Interview

FTD: A heritage company rebranded with a focus on giving

Backwards Branding

The Branding Vaccine

The Lost Sense of Touch

The Pinterest Effect

It’s Time to Rethink Your Communications Department

Work Less. Work Better.

Down the Digital Rabbit Hole

The First Base Without a Base

News

Brands, This is Your (Digital) Future

Ready To Launch Your Low-Emissions Website?

Sonic Branding: So Much More Than Jingles

Head to Head: For or Against NFTs

“Web3 is a fresh new start for brands”

MFA Boston Art Credits

From Base Intern to Managing Director in Nine Years: Meet Lola!

He’s Our Type (Designer): Matthieu Cortat-Roller

Crystal Clear: Our Branding Predictions for 2023

“Grand” Things Happening in Paris

Min Lew Joins 2023 Latin American Design Awards Jury

Listen: Thierry Brunfaut on Building Strong Teams

Building the Future of Iceland

Introducing Base_test, our new platform full of tech tests

Is Pitching Good or Bad For The Design Industry?

"On s'explique": Thierry Brunfaut's TV Interview

Thomas and Hervé Are "Fighting the Snake" at Blurred Conference

Bruce Vansteenwinkel Talks Strong Branding With MAD Brussels

THC NYC Lights Up Local News

Aurélia de Azambuja to Judge Luxembourg Design Awards 2023

Manon Bails Talks How AI Spoils Fate

Base has two monthly newsletters.

High on Branding

REBRANDING & SUCCESSION: INTERVIEW WITH ANDREW LA TOUCHE

A Gallery Without Walls: New Base Window Website

SHARPENING OUR PENCILS: Base MEL wins D&AD '23 Wood Pencil

2023 Print Magazine Awards: BaseNYC Wins Agency of the Year

Cheese Pairs Best With People: Interview with Elizabeth Chubbuck

Base Attends LADFEST 2023 in Lima

The Secret Ingredient to Placemaking

SOUTH ON THE RISE

Newsflash: La Monnaie x A.I. Makes Headlines

OperA.I. featured in It's Nice That

Min Lew Presents at DesignThinkers Toronto on the Power of One

BASE IN UKRAINE: THIERRY PRESENTS AT DYSARIUM CONFERENCE IN LVIV

Podcasting: Dimitri Adds His 2 Cents on entrepreneurship

"Art Direction vs. AI": La Monnaie in new It's Nice That series

KCAP's K64 wins 2023 'THE PLAN AWARD'

Thierry talks Studio Culture with Good.at

Hervé Rigal Shares How to Build a Studio, Big or Small

Base Takes Home 2x Silver from Lovie Awards

Choreus featured in It's Nice That article

Designers in times of war

Thierry presents and judges at Graphic Design China Awards

AI x Design: Thomas Byttebier interview with De Morgen

Dimitri Interviewed by IDEAT Magazine

QoQa: A Rebrand Like No Otter

We like to inspire siteinspire.com

Is branding losing touch with reality?

Waldencast taps Base's Geoff Cook to join new Creative Council

Is there a link between conceptual art and branding?

Base Becomes B Corp

B for Benefit for all. Our journey to B Corp.

Timepiece Typefaces

Thierry interviewed at Graphic Design China Awards 2023

Thierry x Biennial of Slovenian Design﻿ 2024

Turning Brand Vision into Reality: Implementation Essentials

AI Workshop at Flanders DC

Hervé Rigal Nominated Communicator of the Year 2024

It’s raining awards, alleluia!

Thierry & Gilles present at Communicating the Arts Paris 2024

Carlos Bocai weaves brand into web at WIX Playground

Min Lew interviewed by DesignRush

Base Wins Int'l Competition to Brand KANAL-Centre Pompidou

How to Keep a Client for 17 Years?

Min presents at Typographics Conference 2024

Baser Carlos Bocai named Finalist at Young Guns 21

Baser Carlos Bocai named Finalist at Colourful

BaseNYC won 3 x 'AIGA 365: Year in Design' Awards!

New Base Window show featuring "Vaporweave" by Flora Mottini

Mirek Nisenbaum to talk at RGD Design Thinkers, Toronto

Hervé Rigal at 2024 Zürich Design Weeks

Thierry Brunfaut at Blanc! Festival

Kristina Bartosova on stage!

<p dir="ltr">Unquestionably one of the French capital’s major icons, the Grand Palais has chosen us to create its new visual identity and communications ahead of reopening with the 2024 Paris Olympics. Stay tuned; it will be grand!<br /></p>

We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.

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“Grand” Things Happening in Paris

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