Blanding, or the Branding Paradox

Article

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Interview

FTD: A heritage company rebranded with a focus on giving

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It’s Time to Rethink Your Communications Department

Work Less. Work Better.

Down the Digital Rabbit Hole

The First Base Without a Base

News

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Head to Head: For or Against NFTs

“Web3 is a fresh new start for brands”

MFA Boston Art Credits

From Base Intern to Managing Director in Nine Years: Meet Lola!

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Crystal Clear: Our Branding Predictions for 2023

“Grand” Things Happening in Paris

Min Lew Joins 2023 Latin American Design Awards Jury

Listen: Thierry Brunfaut on Building Strong Teams

Building the Future of Iceland

Introducing Base_test, our new platform full of tech tests

Is Pitching Good or Bad For The Design Industry?

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Thomas and Hervé Are "Fighting the Snake" at Blurred Conference

Bruce Vansteenwinkel Talks Strong Branding With MAD Brussels

THC NYC Lights Up Local News

Aurélia de Azambuja to Judge Luxembourg Design Awards 2023

Manon Bails Talks How AI Spoils Fate

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High on Branding

REBRANDING & SUCCESSION: INTERVIEW WITH ANDREW LA TOUCHE

A Gallery Without Walls: New Base Window Website

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Base Attends LADFEST 2023 in Lima

SOUTH ON THE RISE

Newsflash: La Monnaie x A.I. Makes Headlines

OperA.I. featured in It's Nice That

<p dir="ltr">Unquestionably one of the French capital’s major icons, the Grand Palais has chosen us to create its new visual identity and communications ahead of reopening with the 2024 Paris Olympics. Stay tuned; it will be grand!<br /></p>



We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex.

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“Grand” Things Happening in Paris

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