About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

Luc VegaDesign DirectorGeneva

Vincent SauvaireSenior DesignerGeneva

Anthony FranklinPartner & Creative DirectorGeneva

Thomas TkatchenkoDeveloperMelbourne

Edouard HenryDigital DirectorGeneva

Aurélia de AzambujaSenior DesignerBrussels

Aurore LechienDesign DirectorBrussels

Daniel PetersonPartner & Creative DirectorMelbourne

Bruce VansteenwinkelSenior DesignerBrussels

Coline LeclèreStrategy DirectorBrussels

Dimitri JeurissenManaging Partner & Executive Creative DirectorBrussels

Thierry BrunfautManaging Partner & Executive Creative DirectorBrussels

Thomas LeonCreative DirectorBrussels

Lola PhilippartManaging DirectorBrussels

Andrey StarkovManaging DirectorDigital

Olga SidorchenkoDeveloperDigital

Artem LyustikDeveloperDigital

Viktor TsarevskiyDeveloperDigital

Sergey KhegaiDeveloperDigital

Daria TishchenkoDigital ProducerDigital

Carlos BocaiDesign DirectorNew York

Lorenz BungeneersDesignerBrussels

Volha TrehubavaDeveloperDigital

Tal LevinSenior DesignerMelbourne

Darius WangSenior DesignerNew York

Elias CarellaDigital Project ManagerGeneva

Julie TentlerEditorial DirectorBrussels

Jeroen VrankenDirector of GrowthBrussels

Rachel ChewSenior Designer & Art DirectorMelbourne

Stefania LakatosAccount ManagerGeneva

Samuel BourkeAccount DirectorMelbourne

Haruka CheungDesignerNew York

Caroline RyggGrowth Coordinator & Studio ManagerNew York

Elsa DrevousSenior DesignerGeneva

Jack FarrazijnAccount ManagerBrussels

Wu TongDesignerNew York

Lou GondaOffice ManagerBrussels

Brigette CantarellaDesignerMelbourne

Louis DessauxMotion DesignerGeneva

Tricia VuongAssociate Account DirectorNew York

Chí-An De LeoPartner & CEOSaigon

Mark BainDesign DirectorSaigon

Mark is a graphic designer based in Ho Chi Minh City, originally from Toronto. Shy, humble, and competitive growing up, he started out sketching superheroes in middle school – an early spark that showed him he could make a living doing what he loved. With over a decade of global experience, Mark joined BaseSGN as a Design Director, specializing in crafting brand identities, packaging, and communication design that feel both strategic and evocative.

What excites Mark most is creating moments of happiness, whether fleeting or lasting. Outside of work, he’s passionate about sports (except the ones he already found out he's not good at) and recently, pilates. To him, culture is the softer side of humanity – our shared emotions, expressions, and achievements that connect us across people and places.