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Min Lew Presents at DesignThinkers Toronto on the Power of One

THE POWER OF ONE: At this year's DesignThinkers conference in Toronto, BaseNYC Partner & ECD Min Lew will tackle the topic of how one idea, when pushed to its limits, can drive remarkable change for clients and influence in the design world.

Min's sharp presentation on the 'Power of One' shed light on today’s design scene: saturated with beautiful yet indistinguishable, lookalike styles. To rescue brands from this sea of sameness, she suggests delving into each brand's unique essence and showcasing it. Her approach? Presenting just one idea to clients, rallying the team to refine and stretch it until it exudes confidence and radiates that special brand magic.