About
Base Geneva
is where typography meets diplomacy
Rooted in a country regarded as one of the most coherently branded in the world and shaped by a city built on diplomacy, Base Geneva operates with restraint, clarity, and a deliberate resistance to noise. The studio combines high-level strategic thinking with mastery of typeface design and type-led identities, crafting dynamic brand systems built to last. The team works from a garage-gallery near Lake Geneva, where BaseWindow serves as a public exhibition space for design discourse and experimentation. Founded by Base Brussels alumni Hervé Rigal, Gérald Moulière, and Anthony Franklin, and joined in 2025 by Charlotte De Benedetti, the studio partners with institutions and brands such as the International Olympic Committee, Caran d’Ache, La Prairie, Bongénie, QoQa, SCDH, and the Paléo Festival.
Meet the basers
Working with a team of wildly talented designers, Anthony’s role as partner and creative director revolves around ensuring the strategy is correct for the client. To craft sharp solutions, he carefully considers where the project is headed, who it’s for, and what the best route to success would be. Anthony works closely with clients to help redefine their vision, method of working, and sometimes tilt the very axes their worlds revolve around. At the end of the day, his ambition is to impact people’s daily lives. He has found that the best way to do that is to integrate this goal in his own teams’ daily processes, and his method of leadership is all about bringing out the best in those around him. When Anthony isn’t creative directing, his hobbies take him far into nature, whether it be walking his dog, boating, or fishing.
