About
Base Geneva
is where typography meets diplomacy
Rooted in a country regarded as one of the most coherently branded in the world and shaped by a city built on diplomacy, Base Geneva operates with restraint, clarity, and a deliberate resistance to noise. The studio combines high-level strategic thinking with mastery of typeface design and type-led identities, crafting dynamic brand systems built to last. The team works from a garage-gallery near Lake Geneva, where BaseWindow serves as a public exhibition space for design discourse and experimentation. Founded by Base Brussels alumni Hervé Rigal, Gérald Moulière, and Anthony Franklin, and joined in 2025 by Charlotte De Benedetti, the studio partners with institutions and brands such as the International Olympic Committee, Caran d’Ache, La Prairie, Bongénie, QoQa, SCDH, and the Paléo Festival.
Meet the basers
Born and raised between Budapest, Geneva and Brussels, it’s safe to say that Stefania has seen and done a lot. With a childhood filled with Beatles tunes, roller skating, and water skiing alongside her sister, she's no stranger to adventure. Armed with a Master's in Journalism from ULB and Paris II Panthéon-Assas, she penned her way through prestigious publications like La Libération and RTBF before landing in Geneva. Carrying her insatiability for discovery, her passion for her work lies in the ever-changing landscape of projects, which she managed in media, culture, private banking, and agencies like M&C Saatchi. And now, at Base! As Project Manager, she helps teams and clients envision cultural impact as a value beyond branding, as a true form of inspiration for societal perceptions, on both local and global scales. Outside of work, you’ll find her indulging in cultural pursuits, all while seeking hidden gems in each city she explores.
