About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Charlotte’s path began in the food world, earning a degree from the Ecole Hôtelière de Lausanne and working across the culinary industry. It was there she sharpened her communication, organization, and people instincts, but also realized something else: she wanted more variety, more creativity, more room to grow into herself.
Starting at BaseGVA from project manager to Partner & Managing Director, Charlotte has grown within BaseGVA, bringing structure and sensitivity in equal measure. She keeps the process running smoothly while tuning into the emotional nuance of each brief, each client, each moment. A clear thinker with a non-conformist streak, she’s always questioning, rethinking, adjusting.
Outside the studio, Charlotte follows her curiosity wherever it leads. Into flea markets, where she hunts for offbeat treasures. Into her record collection, spinning soul and jazz for her houseplants (who seem to appreciate it). Into books, exhibitions, conversations. Her taste is eclectic, her thinking non-linear – and that’s exactly the point.