About
Base Geneva
is where typography meets diplomacy
Rooted in a country regarded as one of the most coherently branded in the world and shaped by a city built on diplomacy, Base Geneva operates with restraint, clarity, and a deliberate resistance to noise. The studio combines high-level strategic thinking with mastery of typeface design and type-led identities, crafting dynamic brand systems built to last. The team works from a garage-gallery near Lake Geneva, where BaseWindow serves as a public exhibition space for design discourse and experimentation. Founded by Base Brussels alumni Hervé Rigal, Gérald Moulière, and Anthony Franklin, and joined in 2025 by Charlotte De Benedetti, the studio partners with institutions and brands such as the International Olympic Committee, Caran d’Ache, La Prairie, Bongénie, QoQa, SCDH, and the Paléo Festival.
Meet the basers
Vincent fell in love with graphic design at a young age, when a pivotal internship introduced him to the discipline that would become both his career and greatest creative passion. By the time he enrolled in ECAL, he was already designing. His education there enriched his creative process, teaching him to work with rigor and precision. It’s this combination that drew him so strongly to typography, a field he explored deeply in University and that remains his favorite component of graphic design overall. It’s Vincent’s ability to work efficiently and meticulously that makes him so well suited to complex and detailed projects. At Base, he applies a strategy-first design method to help clients solve creative challenges. His work is fast-paced but he never glosses over the details—on the contrary, they’re his favorite part.
