About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

When genealogical research revealed that Gérald is the descendent of Aloys Senefelder—the inventor of color imaging—everything made sense. He studied lithography and digital imaging, and spent several years working in a print shop before an eventual transition to branding. Gérald co-founded Base Geneva in 2013 and today as partner helps keep the team connected, energized, and supported in the execution of truly brilliant work. He works with clients including The Olympic Museum, La Comédie de Genève, and Caran d’Ache from project kickoff all the way through to production, when his background in printing helps elevate executions to the highest level of quality. Gérald also serves as a jury member at CFP Arts Geneva. He never rests on his laurels and operates in a state of constant learning, which keeps him deeply fulfilled. Exploration is a common thread in Gérald’s life—outside of work, he enjoys visiting new cities, museums, restaurants, and indulging in the rest of life’s exquisite epicurean pleasures.