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Newsflash: La Monnaie x A.I. Makes Headlines

For its latest campaign collaboration with the La Monnaie Opera House of Brussels, BaseBRU was poised to infuse fresh perspectives into its 16-year partnership with this cultural institution. The central theme of this season’s program for La Monnaie is Fate, so our team reflected on what that looks like in Art & Culture today. AI has been a hot topic in the creative sector, as some argue it threatens our role as designers and artists. We challenged this notion head-on by giving into the fate of AI, using it to our advantage to create something unique and avant-garde for this cultural institution. Discover our news segments on RTBF and Canal Z below!

BaseBRU's prime time news segment on RTBF's segment, Déclic, with Julie Morelle.

Canal Z interviews Base Partner & Co-founder, Thierry Brunfaut, about the significance of implementing AI and the inspiration behind the campaign.