About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
As a kid, Jack was constantly exploring – always asking questions, always moving. He grew up wandering the medieval streets of Bruges, curious about everything from Jan van Eyck’s 15th-century masterpieces to complex football strategies. What started as a childhood fascination with stories – told through early Flemish paintings or David Lynch films – evolved into a lifelong passion for culture in all its forms. One question has stuck with him over the years: How do ideas become something tangible? This curiosity has driven a career spanning film production, art licensing, and representing fashion photographers, as Jack thrives at the intersection of creativity and structure. Now, as a project manager at Base Brussels, he channels his "constructive chaos” energy into keeping teams aligned and ideas on track.
Jack is a self-confessed culture sponge, constantly absorbing inspiration from books, galleries, films, and music. He’s one of those people who’s impossible to pin down – in the best possible way. On weekends, you’ll likely find him running through the forest, wandering a museum, or deep in conversation with friends because for him, nothing beats real connection. His hidden superpower? He says it’s getting away with anything – but really, it’s his ability to find clarity in the chaos.
