Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Base BRUSSELS

is where it all began, and never quite settled

Ch. de Forest 62/5 1060 Brussels, Belgium
+32 2 219 00 82

Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.

Meet the basers

Jens DemarestDesignerBrussels

Jens can't leave a new piece of software half-learned. Driven by genuine curiosity, he goes deep on whatever catches him. At fourteen, it was a camera, and it made photography his first creative outlet. What pulled him in was the figuring out: composition, technique, the reason a frame works. Eventually, the still frame gave way to things that moved, and motion design became the place where image-making and technical exploration finally overlapped. To no great surprise: toddler Jens could sit for hours in front of the washing machine, captivated by the spectacle of turning laundry. A first taste of motion that, looking back, explained everything.

Somewhere between chaos and order, creative freeflow and optimized processes, long hikes in nature and the screen, he found his sweet spot at BaseBRU as a motion designer. He mixes music for the joy of it, and whether anyone hears it is a detail. His one true soft spot: border collies. To which he's allergic. Also a detail.

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