About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
Lorenz is what you could call a quiet punk. Not in his look or even his attitude, but rather in the idea that he never did things following a set path. This self-taught, slightly perfectionist character never really studied graphic design at school, he learned everything by himself, reading books or following tutorials on the internet. Specialized in visual identity, he is more interested in the process than the result, and likes to dig deep into the subjects he deals with, even if it means spending long hours. When he clicks with a subject, he can’t stop clicking! Surprisingly, he compares this to his passion for Japanese noodle soups, which he experimented with for a long time before finally arriving at a convincing result. As a proponent in the “trial & error” philosophy, he is not one to stop when faced with any problem, and always puts himself in a position where he can learn and benefit from any mistakes. Outside of work, as the “discreet punk” that he is, he likes to go to independent punk shows where he enjoys the DIY side of things (which characterizes him rather well).
