About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
Lou is a collector of moments, small details, and beautiful things. She grew up the eldest of four in a quiet, multicultural town tucked away in southern Belgium – a place where life seemed simple on the surface, but revealed unexpected richness the closer you looked. Summers in Tuscany sparked her early curiosity – long days spent reading by the pool, wandering through old museums, and noticing the details others might miss. Over time, this quiet curiosity grew into a quiet obsession: varied cigarette packaging from around the world, odd little banana stickers, and snapshots of quirky license plates now form her personal archive.
At Base, Lou brings that same thoughtful eye to her role, quietly shaping an environment where creativity can flourish. She’s not one for the spotlight but her presence is felt in the calm she brings and the connections she nurtures. Modest, observant, and endlessly curious, Lou sees culture not just in grand gestures but in the smallest moments of everyday life. It’s a way of being present, of noticing, of collecting little fragments that make life richer.
