About
Base Geneva
is where typography meets diplomacy
Rooted in a country regarded as one of the most coherently branded in the world and shaped by a city built on diplomacy, Base Geneva operates with restraint, clarity, and a deliberate resistance to noise. The studio combines high-level strategic thinking with mastery of typeface design and type-led identities, crafting dynamic brand systems built to last. The team works from a garage-gallery near Lake Geneva, where BaseWindow serves as a public exhibition space for design discourse and experimentation. Founded by Base Brussels alumni Hervé Rigal, Gérald Moulière, and Anthony Franklin, and joined in 2025 by Charlotte De Benedetti, the studio partners with institutions and brands such as the International Olympic Committee, Caran d’Ache, La Prairie, Bongénie, QoQa, SCDH, and the Paléo Festival.
Meet the basers
Coming from a background that touched everything from social science to advertising to law, Edouard’s relentless curiosity allows him to explore new fields and ask questions that deepen his understanding of them. This quality is essential in his role as digital director at Base. Not only is the digital landscape constantly evolving, each client comes from a unique context that makes thorough investigation critical to developing a strong digital strategy. Luckily, it’s this fast-paced, never-ending learning that motivates Edouard most. His digital expertise paired with generalist curiosity enables him to put clients in leading roles within their respective markets. Edouard’s penchant for learning spills beyond his role at Base too—his interests span comics, literature, hiking, skiing, and cultivating an extensive wine cellar to enjoy in his downtime.
