About
Base Geneva
is where typography meets diplomacy
Rooted in a country regarded as one of the most coherently branded in the world and shaped by a city built on diplomacy, Base Geneva operates with restraint, clarity, and a deliberate resistance to noise. The studio combines high-level strategic thinking with mastery of typeface design and type-led identities, crafting dynamic brand systems built to last. The team works from a garage-gallery near Lake Geneva, where BaseWindow serves as a public exhibition space for design discourse and experimentation. Founded by Base Brussels alumni Hervé Rigal, Gérald Moulière, and Anthony Franklin, and joined in 2025 by Charlotte De Benedetti, the studio partners with institutions and brands such as the International Olympic Committee, Caran d’Ache, La Prairie, Bongénie, QoQa, SCDH, and the Paléo Festival.
Meet the basers
From luxury watch marketing to designer and typographer at Base, Elsa’s journey has always been driven by creativity. Born and raised in Geneva, a city rich in culture and surrounded by nature, she grew up in a family of artistic minds – an art teacher mother, a jewelry designer brother, and a grandfather whose love for typography would later spark her own. A CD filled with his calligraphic and typographic designs – an inheritance that became a turning point, led her to Paris where she integrated these new learnings into her background in graphic design and branding. Elsa approaches design with a tangential perspective, always looking for fresh angles. At Base, she finds the perfect balance between branding and typography, embracing organic contrasts beyond the rigid Swiss tradition. A natural problem-solver and team player, she finds inspiration everywhere – always curious, always exploring.
