About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
Aurore hails from a small Belgian town “where carnival abounds, and champagne flows freely.” Tapping into her graphic inclinations in the early years of secondary school, she spent so much time beautifying her notebooks she often forgot to take notes altogether. Inspired by Xerox art, Joseph Albers’ color studies, and Toscani’s photo campaigns for United Colors of Benetton, Aurore took on Graphic Design and Visual Communication at La Cambre and specialized in typography and bookbinding. As a Designer at Base, she’s spent the last decade-and-a-half on the lookout for powerful visuals that, as the cliché dictates, speak louder than words. Whenever she’s not poring over InDesign or coaching interns, Aurore loves to crochet toy animals, get a whiff of fresh mountain air, and play her favorite Slow Dive album on a loop.
