About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
Raised in an environment of unapologetic openness, Bruce Vansteenwinkel knows good design isn’t just about aesthetics—it’s about radical inclusiveness. With everything he creates, Bruce intends to reach and affect people of all identities and inclinations. After learning the ropes at Base New York and honing his craft as a freelancer—for tech titans like Apple, no less—he now strengthens the Base Brussels team with his distinct optimism and curiosity. Bruce’s creative sensibilities are influenced by his zeal for architecture, a string of creative side projects, and the quirks of his fellow earthlings. But whenever he’s out of office, he’s most likely drumming up his chosen family for homemade food and some sacred social time.
