About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
Fiona is a Bruxelloise through and through. She grew up getting everywhere by bike, a quiet kid whose creativity ran best in calm surroundings. That pull toward quiet drew her to museums and galleries, and eventually behind a camera, into photography at La Cambre and ECAL.
Since then she's worked from every seat inside very different worlds, and each one taught her a different language: contemporary art, then digital marketing, then IT and development, with freelance photography running alongside throughout.
That range is what she brings to BaseBRU as Digital Producer, working the hinge between design and development. She coordinates people with different kinds of expertise and translates between them, keeping creative and technical teams pointed the same way. Focused, thoughtful, and steady, her calm always helps when production picks up speed. Which it always does.
