About
Base BRUSSELS
is where it all began, and never quite settled
Base Brussels is the motherhouse, founded in the 90s at La Cambre Art School by Dimitri Jeurissen and Thierry Brunfaut, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as KANAL Centre Pompidou, Grand Palais, La Monnaie Opera as well as brands including Birkenstock, Caudalie, and Maison Dandoy. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.
Meet the basers
Dad wanted Lina, mom wanted Bee. Why choose? Lina Bee it was. And the name set the pattern: when given two options, her answer is always "yes, and". Shy in one room, social in the next. Obsessed with her mom's Thaï food and also with Belgian frituur. The answer is always both.
She grew up between Antwerp, East Flanders, and Thailand. Two are a short drive apart while the third took layovers, a new language, and cultural switching. A childhood on the move that made reinventing herself a habit. So did inventing worlds, made real through drawing covers for comics. She'd worked out early that an image can carry a story on its own, and that instinct pointed her toward graphic design at LUCA school of arts. Later she went back to work in Bangkok, layovers and language switch included, this time by choice.
A little knowledge about a lot of things feeds her designer's curiosity at BaseBRU. She takes perfumes and hand creams seriously, and will never turn down a round of Catan. Two options, again, and the answer is: yes, and.
