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Art Brussels, an identity built like Tetris.

"A standout in the overcrowded global art scene..."
— Scott Reyburn, New York Times, April 2017

The Art Brussels fair specializes in discovering new artists, whether they be young, emerging talents or older artists that have been overlooked. Art Brussels needed a fresh graphic image to match its international status and to stand out as a strong signage system in the crowded environment of the fair. As a result, Base created a modular typographic system that is easy to implement in digital and print applications – an identity with an impact that will evolve with future editions. Art Brussels: from discovery to rediscovery.

The custom typeface is designed on a modular grid. We moved and stacked the letter blocks in function of each support.

Aurore Lechien, Designer

Two colors, one modular typography: the rules were very simple. The new identity of the fair was implemented on site by the Art Brussels team.

Dimitri Jeurissen, Partner