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Art Brussels, an identity built like Tetris.

"A standout in the overcrowded global art scene..."
— Scott Reyburn, New York Times, April 2017

"A fair for discovering new artists, whether young, emerging talents or older artists that have been overlooked."
— Molly Gottschalk, Artsy, April 2017

The Art Brussels fair needed a fresh graphic image to match its international status and to stand out as a strong signage system in the crowded environment of the fair. As a result, Base created a modular typographic system that is easy to implement in digital and print applications. An identity with an impact that will evolve with future editions. Art Brussels: from discovery to rediscovery.

The custom typeface is designed on a modular grid. We moved and stacked the letter blocks in function of each support.

Aurore Lechien, Designer

Two colors, one modular typography: the rules were very simple. The new identity of the fair was implemented on site by the Art Brussels team.

Dimitri Jeurissen, Partner