Skip to main content
The team of Group8 discussing in a meeting room

The coming of age of an architecture firm

Founded in 2000 in Geneva, group8 is an office which is active in the fields of architecture and urbanism. It lays claim to a creative freedom and constructive lightheartedness in a milieu better known for sobriety. Our work with group8 began in 2005. Ten years later it was time for a change, an extensive update to its identity to reflect the maturation of the company.

We created the 8 symbol for group8 in 2005. More than a number, it was the symbol of many core concepts; two entities merging, the partnership, the spirit of innovation, research. It was a strong and a playful symbol that the then young group8 office adopted immediately as their representative icon.

Gérald Moulière, Partner & Office Manager
Close-up view of the embossed letter "8" on a card designed for Group8

Ten years later, group8 had grown fast. After intense discussions, collaborative workshops, and the departure of several of their partners, it was time for a change. We refocused the brand on the values that represent them today. It's a transition to adulthood.

Anthony Franklin, Partner & Design Director
Set of printed materials for Group8

The 8 symbol had become overpowering, so we had to bring a new dimension to it. We created tense and contemporary compositions, along with a more subtle approach to the circular system. The 8 is still there without being there: it defines the grid system.

Top view of the business card designed for Group8
Three piles of business cards designed for Group8
Applications of different signage designed for Group8 in their offices
Simulations of the website developed for Group8 on tablets and mobile
View of a set of books to present the projects of Group8 between 2000 and 2015
View of a spread inside the branding designed for Group8
Two views of spreads inside the book designed for Group8
The logo of Group8 in the door of a room