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Catch the sun and put it in an olive oil bottle

João-Felipe and Luis Passanha are fifth generation heirs to their family’s olive plantation in Portugal. In a bold move, they decided to raise significant capital to build an end-to-end olive oil production facility. The Passanhas asked us to create a visual identity that would incorporate their family name, and pay homage to the idyllic backdrop to their estate: La Quinta de São Vicente.

700 hectares (1730 acres) of olive trees in the heart of the Alentejo region of central Portugal.

Fumi Congan, Production Director

We realized that, strangely enough, no olive oil brand had used the drop as a symbol before. And it’s such a beautiful shape! Also, it expresses the fact that Passanha presses its own olives on-site.

Thierry Brunfaut, Creative Director & Partner

HP stands for “Herdeiros Passanha” (literally “Passanha Heirs”), a trademark they print or emboss on a wide variety of applications.

Fumi Congan, Production Director

The unbelievable views at La Quinta de São Vicente made art directing photo shoots easy (photographer Lydie Nesvadba). Of course we used the imagery on just about everything we could get our hands on.

Fumi Congan, Production Director

The Passanha bottle was designed by our friend and product designer Michael Young.

Thierry Brunfaut, Creative Director & Partner

We invited Michael to come to La Quinta to discover the project and convince him to work with us. Upon arrival, he was immediately sold. No convincing was needed.

Thierry Brunfaut, Creative Director & Partner

Herdeiros Passanha controls the entire process, from growing the best olives, pressing them according to the highest standards, and bottling them. All on-site, at the estate.

Dimitri Jeurissen, Partner

Herdeiros Passanha has won many prizes, such as the AIGA Design Award in 2009 and second prize in Packaging Design at the Los Angeles International Extra Virgin Olive Oil Competition. In 2010, it was selected by Der Feinschmecker as one of the top 250 Olive Oils worldwide.

Geoff Cook, Partner