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Cancel cancer for children.

KickCancer is a nonprofit organization committed to raising funds for children’s cancer research and lobbying. Their ultimate goal is to cure adolescent cancer and improve existing treatments which are usually reserved for adult patients. We created a dynamic identity that informs and reassures the general public about complex medical problems. Moreover, the identity issues an urgent call to action. A (literally) kick-ass logo, engaging questions and messaging, an impactful typeface, black and white portraits of children, luminous colors, graphs, and playful yet direct illustrations make up this multifaceted communications ecosystem. We donated our time to this project, creating the naming, identity, and website completely pro bono in an accelerated four month timeframe. With the website now live, you can donate too!

The essential brand elements applied to communication tools.

Aurore Lechien, Designer

Make it accessible – simple drawings by Simon Demeuter bring levity to the serious issue of children’s cancer.

Aurore Lechien, Designer

We had to engage people by speaking directly to their hearts. We asked Lydie Nesvadba to portray kids in oversized clothing, suggesting the inadequacy of cancer treatments for children.

Aurore Lechien, Designer

kickcancer.org is the platform where the communications ecosystem works to leave people touched, informed, and engaged.

Delphine Volkaert, Designer

The logo design reflects the urgency of the naming, a call to action inspired by kids’ energy. Let’s give cancer the boot!

Aurore Lechien, Designer

Alongside the main tagline, “I’m too small to cure. Are you too big to care?”, other slogans were created to address various critical themes.

Jasmine De Bruycker, Strategist & Copywriter

We paid special attention to the questions around donating by clearly informing people as to how their money will be allocated and used by the organization.

Delphine Volkaert, Designer