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Top view of the crowd in front of the stage of the Paleo Festival

The art of mixing. Or how to brand a music festival.

Since its founding in 1976, the Paléo Festival has become one of Europe’s most important musical events. Each year, 230,000 festival goers attend over 250 concerts and shows at the massive L’Asse site in Nyon. Base was tasked with developing the visual identity for Paléo’s 40th anniversary. Our work centered around the idea of a huge, carnivalesque birthday celebration. The Paléo has 40,000 friends to invite each night, each one entirely unique.

Banner with the logotype of the Paleo Festival with the dates
Key figures of the Paleo Festival

We created illustrations of actual snapshots of festival goers that capture the essence of their subculture. Through these illustrations, people were able to recognize themselves as part of the festival. People go to the festival not only for the music, but also for the food, crowd, and stellar party.

Collage of three images representing the quirky atmosphere in the festival
Sentence that describes the atmosphere of the Paleo Festival
illustration of a man with a big pink belly on roller skates

The Paléo offers a wonderfully diverse selection of music as well as cultural and culinary experiences. We developed a series of illustrations based on snapshots from the festival. By assembling these illustrations of festival goers, we built a fun and playful identity in which everybody can easily identify themselves and their experiences.

Anthony Franklin, Partner & Design Director
A guy in the middle of a crowd wearing an animal hat
© Paléo / Anne Colliard
Sentence that describes what is the Paleo Festival
A girl screaming holding a can
© instagram.com/valovetine
Illustration of a blond girl wearing sunglasses

A very eclectic crowd – that's the Paléo Festival. The drawings allow us to represent the festival goers in a playful way.

Illustration of a Native American headdress and heart-shaped glasses
Crowd in the Paleo Festival Nyon
© instagram.com/camilleberra
Illustration of a water melon and an eye
Illustration of a tent
People laying in a tent
Gif of the different stickers designed for the Paleo Festival

200 drawings and lots of laughter. David and I had a great time compiling this "toolbox" that makes the identity of the Paléo.

Patchwork of different images representing the atmosphere of the festival
Large view of the crowd during the Paleo Festival at night
© Pierre Descombes

It was great seeing the identity come to life through the massive 25-meter onstage banners.

Poster for the Paleo Festival with a drawing of a hand forming a heart