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The art of mixing. Or how to brand a music festival.

Since its founding in 1976, the Paléo Festival has become one of Europe’s most important musical events. Each year, 230,000 festival goers attend over 250 concerts and shows at the massive L’Asse site in Nyon. Base was tasked with developing the visual identity for Paléo’s 40th anniversary. Our work centered around the idea of a huge, carnivalesque birthday celebration. The Paléo has 40,000 friends to invite each night, each one entirely unique.

We created illustrations of actual snapshots of festival goers that capture the essence of their subculture. Through these illustrations, people were able to recognize themselves as part of the festival. People go to the festival not only for the music, but also for the food, crowd, and stellar party.

The Paléo offers a wonderfully diverse selection of music as well as cultural and culinary experiences. We developed a series of illustrations based on snapshots from the festival. By assembling these illustrations of festival goers, we built a fun and playful identity in which everybody can easily identify themselves and their experiences.

Anthony Franklin, Partner & Design Director
© Paléo / Anne Colliard
© instagram.com/valovetine

A very eclectic crowd – that's the Paléo Festival. The drawings allow us to represent the festival goers in a playful way.

© instagram.com/camilleberra

200 drawings and lots of laughter. David and I had a great time compiling this "toolbox" that makes the identity of the Paléo.

© Pierre Descombes

It was great seeing the identity come to life through the massive 25-meter onstage banners.