Mirroring colors, Pantone goes fashion

Name: Base Design
Address: Ch. de Forest 62/5, Saint-Gilles, Brussels, 1060, Belgium
Telephone: +32 2 219 00 82
Price range: $$$$

Pantone introduced 210 new colors for the fashion, home and interior design markets, increasing the range of possible creative expressions. Base designed the campaign with the goal of creating iconic images that speak the languages of both Pantone and fashion. By moving the Pantone brand into the context of Fashion, the campaign engages the creative segment of the audience while retaining the essence of the brand – Colors!

Patchwork of works for Pantone Fashion's branding, with a opened magazine and the photo of a model pausing with different coloured dresses

The art direction is sculpturally minimal, giving the images graphic quality and iconicity.
Min Lew, Partner

A model sitting on a green ottoman with an orange dress in a front of a range of mirror whose reflections show her in a different coloured dress

We worked with photographer Sacha Maric who helped bring our vision into focus. The mirrors are immediately Fashion, the colors are immediately Pantone.

Patchwork of works for Pantone Fashion's branding, with a opened magazine and the set of a shooting

The mirrors exhibit an infinite world of possibilities, and display Pantone’s rich color vocabulary.
Jake Post, Director of Operations

A model wearing different coloured dresses with the quote "Color on the wall"

The colors in each image are carefully coordinated to reflect Pantone’s latest trends, forecasting the most sought-after hues for today and tomorrow.