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Creating a campaign for America’s premier college for women

In 2014, Wellesley launched a four year $500 million comprehensive campaign – the largest fundraising effort ever to be undertaken by a women's college. Base was tasked with developing the creative strategy, identity, campaign language, fundraising tools, and website for an emotionally charged campaign narrative that appeals to a large audience of donors. For the website, we helped Wellesley create an outlet for graduates to share their fascinating stories, strengthening the bonds of the alumnae community and prompting donations. Within three months of their public launch, they reached 69% of their funding goal.