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Take an existing logo. Multiply it. Knit it together

Hotel Missoni is a partnership between Italian fashion house Missoni and the Rezidor Hotel Group. We were asked to create the identity of the new hotel chain while keeping the renowned family spirit alive.

We wanted to let Missoni's bold visuals and colours speak for themselves. This is an image we shot in Milan with photographer Matthew Donaldson.

The first Hotel Missoni opened in Edinburgh in 2009; the second in Kuwait City came shortly thereafter in 2011.

Thierry Brunfaut, Creative Director & Partner

We literally “knitted” together multiple Missoni logos to create the new H mark.

Thierry Brunfaut, Creative Director & Partner

Obviously, Missoni fabric was to be used for the cover of the hotel’s presentation book.

Fumi Congan, Production Director

Lots of colors, lots of patterns, lots of colored patterns. Not one white page.

Thierry Brunfaut, Creative Director & Partner

No hotel branding is complete until one addresses the bathroom accessories.

Thierry Brunfaut, Creative Director & Partner