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Application of the logo of Hotel Missoni on the building facade

Take an existing logo. Multiply it. Knit it together.

Hotel Missoni is a partnership between Italian fashion house Missoni and the Rezidor Hotel Group. Founded in 1953 as a small, family-run knitwear workshop in the north of Italy, today Missoni is a byword for colorful knitwear. We were asked to create the identity of the new hotel chain while keeping the renowned family spirit alive.

Second version of the logotype designed for Hotel Missoni
A girl standing by a bathtub in a bathroom of the Hotel Missoni

We let Missoni's bold visuals and colors speak for themselves, like in this image shot by Matthew Donaldson.

A girl putting perfume in front of a mirror in a bathroom of the Hotel Missoni
Second version of the logotype designed for Hotel Missoni
A girl standing at the hotel room bar
Exterior of the building of the Hotel Missoni at night

The first Hotel Missoni opened in Edinburgh in 2009; the second in Kuwait City came shortly thereafter in 2011.

Thierry Brunfaut, Creative Director & Partner
Close-up view of the folder designed for Hotel Missoni with its logo

We literally “knitted” together multiple Missoni logos to create the new H mark.

Thierry Brunfaut, Creative Director & Partner
Close-up view of the cloth cover of the Hotel Missoni book

Needless to say, Missoni fabric was used for the cover of the hotel’s presentation book.

Fumi Congan, Production Director
Hotel Missoni book opened

Lots of colors, lots of patterns, lots of colored patterns. Not one white page.

Thierry Brunfaut, Creative Director & Partner
Logo designed for Hotel Missoni composed of a big "H" and the name of the brand below
Close-up view of a cozy bed in a room of the Hotel Missoni
Set of packagings for Hotel Missoni's bathroom products

No hotel branding is complete until one addresses the bathroom accessories.

Thierry Brunfaut, Creative Director & Partner