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A sculpture by Ron Mueck at a Fondation Cartier exhibition
© Ron Mueck, Patrick Gries

Designing an immersive dialogue between art and public

The Fondation Cartier pour l’art contemporain is a unique example of corporate philanthropy. Since 1984, it has served as friend and patron to some of the most important, daring artists of our day — from Wim Delvoye, Takeshi Kitano, and David Lynch, to Ron Mueck, Marc Newson, and Lee Friedlander. In close collaboration with Fondation Cartier, Base designed a website that fulfills the institution’s mission to foster dialogue between artists and the public. The result is a digital experience that feels like a physical journey through the glass galleries of Fondation Cartier– full of light and discovery. An interactive chatbot guides visitors on a personal stroll through the collection.

View of the website page developed for Fondation Cartier's exhibitions
View of the website page developed for Fondation Cartier's exhibitions
View of the website page developed for Fondation Cartier's exhibitions

We built the homepage around two key elements: the welcoming touch of the bot, and a modular design that showcases Fondation Cartier’s existing collection and ongoing commissions.

A page of the website developed for Fondation Cartier presenting the exhibitions

The website is true to the architecture of the building. It feels like a walk through the open and immersive spaces of Fondation Cartier.

Delphine Volkaert, Designer
View of the website page developed for Fondation Cartier's collections

Ease of use was essential. We designed a filtering system that makes sorting through the collection, archives, and upcoming programming effortless.

Maxime Palau, Web Developer
Homepage of the website developed for Fondation Cartier
Homepage of the website developed for Fondation Cartier

The website incorporates Fondation Cartier’s extensive social content, acting as the focal point of the institution’s digital universe.

Morgane Van Oncem, Project Manager
View of the gallery on the website developed for Fondation Cartier
Slider of images on Fondation Cartier's website

We incorporated moments of stripped-down design to allow visitors pure and deep interaction with the art.

Maxime Palau, Web Developer

One of our objectives was to question and redefine new visual codes for the institution. Voilà, a new brand typeface: FCartier.

Sander Vermeulen, Design Director
Photo collage of the exterior of Fondation Cartier by day

In the end, with a digital experience that echoes an on-site visit, the website is yet another step toward the involvement of Fondation Cartier with artists and the public, offering unique insights on contemporary art.

Jacques Letesson, Partner