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© Ron Mueck, Patrick Gries

Designing an immersive dialogue between art and public

The Fondation Cartier pour l’art contemporain is a unique example of corporate philanthropy. Since 1984, it has served as friend and patron to some of the most important, daring artists of our day — from Wim Delvoye, Takeshi Kitano, and David Lynch, to Ron Mueck, Marc Newson, and Lee Friedlander. In close collaboration with Fondation Cartier, Base designed a website that fulfills the institution’s mission to foster dialogue between artists and the public. The result is a digital experience that feels like a physical journey through the glass galleries of Fondation Cartier– full of light and discovery. An interactive chatbot guides visitors on a personal stroll through the collection.

We built the homepage around two key elements: the welcoming touch of the bot, and a modular design that showcases Fondation Cartier’s existing collection and ongoing commissions.

The website is true to the architecture of the building. It feels like a walk through the open and immersive spaces of Fondation Cartier.

Delphine Volkaert, Designer

Ease of use was essential. We designed a filtering system that makes sorting through the collection, archives, and upcoming programming effortless.

Maxime Palau, Web Developer

The website incorporates Fondation Cartier’s extensive social content, acting as the focal point of the institution’s digital universe.

Morgane Van Oncem, Project Manager

We incorporated moments of stripped-down design to allow visitors pure and deep interaction with the art.

Maxime Palau, Web Developer

One of our objectives was to question and redefine new visual codes for the institution. Voilà, a new brand typeface: FCartier.

Sander Vermeulen, Design Director

In the end, with a digital experience that echoes an on-site visit, the website is yet another step toward the involvement of Fondation Cartier with artists and the public, offering unique insights on contemporary art.

Jacques Letesson, Partner