About

Adriana grew up between many places – London, Greece, New York, repeat – which might explain her lifelong skill of quietly scanning a room before deciding what it needs. After studying art history, architecture, and a dash of theology in Dublin (a mix that makes perfect sense once you see how she thinks), she started her career in contemporary art, expanded into interior design, and ultimately found her place in strategy: the midpoint between theory, visual culture, and her instinct for understanding what makes people tick.

As a Strategy Director at BaseNYC, she brings that balance into every project. The person who can spot the real problem hiding under the polite one, and translate a client’s early instincts into something sharp, grounded, and actionable. She dives into new industries with the enthusiasm of someone opening a fresh browser tab (and eventually 47 more). Off the clock, she wanders cities, discovering restaurants, bookshops, and galleries to add to her ever-expanding Google Maps recommendations.