About

For someone who loves the sonic abrasions of Krallice and Throbbing Gristle, Dan sure does have a knack for clarity. Whether it’s in the boardroom, the workshop, or at home with his kids, Dan’s secret weapon is his ability to navigate chaos and pinpoint the heart of a matter. After five years at Base’s New York office, in 2019 Dan returned to his Australian hometown to establish the Base Melbourne office with his wife and creative partner Caroline Cox. As creative director, Dan’s role combines strategy, business development, general management and studio DJ duties. Thanks to a varied career as a designer, art director, pseudo-architect and university lecturer, Dan’s approach is characterised by a restless curiosity and an understanding of how to balance business goals with creativity. An avid writer, Dan has recently published articles in Fast Company and The Fashion Law.